Video production in Leicester has become one of the most effective ways for local businesses to build trust, increase engagement, and stand out online. Marketers see more leads from video: https://vidico.com/news/video-marketing-statistics/
However, many brands still make avoidable mistakes that stop their video content from performing as well as it could.
At MGL Media, we work with companies across Leicester to create professional, strategy-led video content. Below are three of the most common video mistakes we see — and how to fix them.
Mistake #1: Prioritising Perfection Over Consistency:
Why Consistency Matters More Than Perfect Video Quality
One of the biggest mistakes in video production that Leicester businesses make is waiting too long to publish content because it doesn’t feel “perfect.” In reality, audiences respond far better to clear, authentic videos than over-polished content that rarely gets posted.
How to fix it:
How Brands Can Create Consistent Video Content Without Big Budgets
Focus on consistency. Regular, well-planned videos with good lighting, clear audio, and a strong message will outperform occasional high-budget productions every time.
Mistake #2: Creating Videos Without a Clear Video Marketing Strategy
What an Effective Video Marketing Strategy Should Include
Professional video production in Leicester should never start with a camera — it should start with a goal. Many brands create videos without knowing whether they’re trying to educate, convert, or build brand awareness.
How to fix it:
How a Clear Strategy Improves Video Performance and Engagement
Define one clear objective per video, for example do you have a testimonial on video from your most valued clients to show why you are trusted in the industry? Strategy-led video content consistently delivers stronger results, especially when aligned with wider marketing efforts.
According to industry research from HubSpot, video remains one of the highest-performing content formats when tied to a clear marketing strategy.
Mistake #3: Failing to Hook Viewers in the First Few Seconds of a Video
Attention spans are short, especially on social platforms. If your video doesn’t capture attention immediately, viewers scroll on — no matter how good the rest of the content is. The average human attention span is just 8 seconds
How to fix it:
How to Improve Viewer Retention in Brand Videos
Lead with a strong visual, clear benefit, or bold statement. Effective Leicester video production hooks the audience instantly and delivers the message fast.
Short-form videos often perform best (30–60s): https://www.socialinsider.io/social-media-benchmarks/social-media-video-statistics
We often deliver a long form video for our clients to use at events and meetings and shorter versions tailored to specific social media platforms.
Why Video Production in Leicester Needs a Local Approach
Working with a Leicester-based video production company means understanding the local market, audience behaviour, and brand tone. Local knowledge helps create content that feels relevant, authentic, and engaging.
Get in Touch With Our Leicester Video Production Team
At MGL Media, we specialise in video production in Leicester, it’s our home after all. Every year we are helping businesses create engaging, results-driven video content that works across websites, social media, and advertising campaigns.
👉 Get in touch with our Leicester video production team to discuss your next project and see how we can bring your ideas to life.
In the mean time here’s some further reading to get your video planning going in the right direction:
Further Reading & Sources
🧠 Video Marketing Strategy Tips — SocialChamp: https://www.socialchamp.com/blog/video-marketing-strategy/
⭐ Video Marketing Statistics for 2025 — HubSpot: https://blog.hubspot.com/marketing/video-marketing-statistics
📊 Social Video Engagement Benchmarks — Social Insider: https://www.socialinsider.io/social-media-benchmarks/social-media-video-statistics
